Steve Madden’s mobile experience brings bold energy to seamless shopping.

— Project Overview Steve Madden is a globally recognized fashion brand known for its trend-setting footwear, accessories, and apparel. With a strong e-commerce presence, the brand sought to expand its digital footprint by launching a native mobile app that mirrored the energy and style of its website while delivering a frictionless shopping experience. — The Challenge & Opportunity With an established online presence, Steve Madden needed a mobile app that wasn’t just a replica of their website but an experience tailored to mobile shoppers. The goal was to create a seamless, engaging, and intuitive shopping journeythat would enhance customer retention, streamline navigation, and boost overall satisfaction. — The Process Steve Madden’s team brought Vlad in to lead the UX and UI design for the new mobile app. Taking inspiration from the brand’s existing website, the challenge was to refine and adapt its aesthetics, functionality, and structure into a native mobile experience while optimizing it for mobile interactions. Working closely with Steve Madden’s internal design team, Vlad reimagined the user experience by simplifying navigation, enhancing product discovery, and integrating community-driven features that encouraged engagement. Every design decision was made to create a fast, visually rich, and user-friendly shopping experience that kept customers coming back. — Results & Impact Following the app’s launch, customer retention increased significantly, and user engagement improved through a more seamless shopping experience. The mobile app became a key driver of e-commerce success, leading to greater customer satisfaction and reinforcing Steve Madden’s position as a digital-first fashion brand.