Smarter influencer marketing starts with Fohr’s connected platform.

— Project Overview Fohr is a leading influencer marketing platform that connects brands with creators to execute impactful campaigns. From 2020 to 2022, Vlad served as Head of Design, spearheading a comprehensive rebrand and a complete overhaul of the platform's application. He also built and scaled the design team, leading both brand and product design initiatives. — The Challenge & Opportunity As the influencer marketing landscape evolved, Fohr recognized the need to refresh its brand identity and enhance its platform to better serve brands and creators. The goal was to create a cohesive, user-friendly experience that facilitated seamless collaboration between brands and influencers throughout the campaign process. — The Process Vlad led the rebranding effort, developing a modern visual identity that resonated with Fohr's diverse user base. He collaborated closely with stakeholders to align the new branding with the company's mission and values. In parallel, Vlad directed the redesign of Fohr's application, focusing on improving usability and functionality. The platform was transformed to allow brands to efficiently search a comprehensive database of creators, brief them for campaigns, review content, and manage the entire process end-to-end within the app. This redesign streamlined workflows and improved the overall user experience. To support these initiatives, Vlad built and scaled a multidisciplinary design team, fostering a collaborative environment that emphasized innovation and excellence in both brand and product design. — Results & Impact The rebrand and application overhaul positioned Fohr as a forward-thinking leader in the influencer marketing industry. The platform's enhanced design and functionality facilitated more effective collaborations between brands and creators, contributing to Fohr's growth and success during Vlad's tenure.