The Sephora Squad community puts authentic voices in the spotlight.

— Project Overview Sephora Squad is a year-long, paid ambassador program that connects Sephora with a diverse group of beauty influencers to foster genuine connections and amplify authentic voices within the beauty community. Vlad led the design for the Sephora Squad initiative, crafting a digital experience that streamlined the application process and showcased selected ambassadors. The program has been instrumental in building a thriving community of beauty creators and has received widespread industry recognition. — The Challenge & Opportunity Sephora set out to create a program that celebrates diverse, unfiltered voices in the beauty space. The challenge was to design an engaging and seamless platform that would attract a wide range of applicants while effectively highlighting the selected ambassadors. The opportunity lay in developing a digital experience that reflects Sephora's commitment to inclusivity, authenticity, and community building. — The Process Vlad collaborated closely with Sephora’s marketing and design teams to build a deep understanding of the program’s goals and target audience. Through extensive user research, he identified the needs and expectations of potential applicants, ensuring that every aspect of the platform resonated with them. The design process prioritized an intuitive and visually engaging user journey, making it easy for influencers of all follower sizes to apply and participate. The interface was carefully designed to align with Sephora’s brand identity while creating an inviting and inspiring space for beauty creators. — Results & Impact The Sephora Squad platform successfully attracted a diverse and passionate group of influencers, strengthening Sephora’s relationship with its community. By removing traditional barriers to entry, the initiative encouraged widespread participation, fostering a more inclusive and dynamic beauty landscape. The seamless digital experience contributed to high engagement levels, positioning Sephora Squad as a leading ambassador program that continues to set new standards in influencer marketing.