Windowswear redefines digital retail, blending fashion and technology.

— Project Overview WindowsWear is the premier digital archive for fashion window displays, packaging, interior design, and visual merchandising, dating back to the 1960s. The platform serves as an essential tool for designers, brands, and creatives, offering a curated database that captures the evolution of retail experiences. — The Challenge & Opportunity WindowsWear saw an opportunity to transform its vast collection of retail display imagery into a dynamic digital platform. To do this, they needed an experience that seamlessly combined data, design, and community, creating an ecosystem where fashion professionals could discover trends, connect, and collaborate. — The Process WindowsWear approached Vlad to lead the branding and digital platform design, bringing their archive to life through an intuitive, visually engaging app. The goal was to create a seamless experience that would cater to designers, brands, and industry specialists while driving business growth. The project began with developing a comprehensive brand identity that balanced editorial sophistication with digital innovation. From there, a scalable web platform was designed to organize and present thousands of curated images in a compelling and accessible way. The interactive app was structured around four key pillars: a database of fashion window displays, packaging, interiors, and archives; a community-driven social network for professionals to showcase their work and engage with others; a curated news feed highlighting industry trends; and a directory of top designers, stylists, and retail experts. This integrated approach allowed WindowsWear to go beyond being a passive archive and become an active hub for creative professionals. — Results & Impact Following the redesign, monthly visitors surged, solidifying WindowsWear as the leading digital resource for fashion and retail intelligence. The improved user experience and brand positioning attracted premium subscribers and industry partnerships, leading to a significant increase in company revenue. By turning a historical archive into a living, evolving platform, WindowsWear strengthened its role as an essential tool for professionals shaping the future of fashion and retail.