With Photoroom, professional-quality images are just a tap away.

— Project Overview Photoroom is a mobile app designed to help entrepreneurs and businesses create professional-quality images by removing backgrounds with AI and applying customizable templates. The founders approached Vlad in Paris to design the mobile experience, focusing on usability, accessibility, and intuitive workflows. The app has since been featured in the Apple App Store and selected as an Editor’s Choice, earning high praise from users around the world. — The Challenge & Opportunity With the rise of e-commerce and social media marketing, small businesses and independent sellers needed an easy way to create polished product images without advanced design skills. The goal was to craft an intuitive mobile experience that would allow users to quickly edit images while maintaining high-quality output. — The Process Vlad worked closely with the Photoroom team to define the product vision and user experience. The design process included extensive research on competitor tools, iterative wireframing, and hands-on testing with real users. The interface was crafted to balance simplicity with powerful editing capabilities, making complex image editing accessible to anyone. The final design featured a seamless onboarding experience, AI-powered background removal, and a rich template library tailored for different business needs. The design also prioritized performance, allowing for quick processing times without compromising quality. — Results & Impact Photoroom quickly gained traction, becoming a favorite among entrepreneurs, content creators, and online sellers. Its recognition in the Apple App Store, along with overwhelmingly positive user feedback, reinforced its success. By streamlining the editing process, the app helped businesses elevate their brand presence with professional visuals, solidifying Photoroom as an essential tool in the digital marketplace.