Content creators take center stage in Best Buy’s ambassador program.

— Project Overview Best Buy launched the Best Buy Creator Program, an initiative that brings together tech-savvy content creators to represent the brand for a year. The goal was to design an engaging, seamless application experience that would attract top creators, foster brand advocacy, and drive social engagement. — The Challenge & Opportunity Best Buy needed a digital platform that would not only serve as an application portal but also as a space where potential creators could fully understand the program’s value. The experience had to feel modern, intuitive, and aligned with Best Buy’s brand while encouraging social media engagement and content creation. — The Process Vlad led the UX and UI design for the web-based application platform, working closely with Best Buy’s design team to craft a compelling digital experience. The design balanced functionality with storytelling, presenting the program’s benefits while guiding applicants through a streamlined application process. Key design elements included a visually engaging landing page, an easy-to-navigate sign-up process, and clear program details to build excitement. The final product was presented to Best Buy’s design and marketing executives, aligning business goals with a best-in-class user experience. — Results & Impact The Best Buy Creator Program became a major success, generating widespread publicity across social media and significantly increasing engagement with tech influencers and content creators. The platform provided an accessible, branded experience that attracted top talent, strengthened Best Buy’s digital presence, and drove brand loyalty in an entirely new way.